Super Bowl Sparks Increase In Marijuana Sales

Debra Borchardt

Opinions expressed by Forbes Contributors are their own.

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Super Bowl 50 brought a whole new meaning to the phrase, “this bud’s for you.”
Green Rush, the largest cannabis delivery platform in California, says Super Bowl weekend was the most lucrative in the company’s history. So big, it was better than the 4/20 marijuana holiday celebrated in April.
Jude Widmann, director of operations at Green Rush, said the company experienced a 310% spike in cannabis delivery orders during the Super Bowl 50 weekend. “Super Bowl 50 was our highest grossing weekend to date, eclipsing New Year’s Eve,” said Widmann. Making sure there is marijuana at a party is becoming as mainstream as beer and wine. Widmann said, “We expect to see cannabis and cannabis deliveries in particular to continue to become a more routine, normalized element of all holiday celebrations in the future.”

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